Jeena van der Heul | ConsuWijzer
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CLIENT: CONSUWIJZER
TYPE OF WORK: SOCIAL
INDUSTRY: SOCIAL SELLING

Challenge

More and more social media integrate shopping functionalities. This gives malicious companies new ways to scam oblivious consumers.

ConsuWijzer asked us to warn consumers for malicious companies on social media.

Idea

To warn consumers for malicious companies we became one ourselves.

 

To get the attention of people most likely to fall for these scams, we have created a series of questionable fake ads on Facebook, Instagram, and YouTube. But after a few seconds, our ads came to life and showed what could be behind the façade.

The social media fake ads

On different social platforms, we placed our fake ads in-stream. After a few moments, our fake ads came to life and then we served our message and directed them to an Online Shop Checker that helped consumers to check an online shop before doing business with them.

Black peel mask

Sneaker deal

Guitar speaker

Facebook ad on destop

Online Shop Checker

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Results

3.3 million consumers reached

50% of the exposed audience talked to others about the risks