Nike asked us to create awareness for the Dutch National Team during the World Cup draw. We used Holland’s Holy Grail, which is represented by the word ‘Bezet’ (‘Taken’), and taped it to the ground in the winner’s spot.
We followed a group of die-hard Holland fans to Dam Square in Amsterdam, where they proceeded to tape one gigantic football bracket on the ground. Created with 6000 meters of orange and white tape, Holland’s path to taking home the World Cup was made visible. Using the Dutch word ‘Bezet’ (‘Taken’), the Dutch striked first and claimed the winner’s spot.
A tribute from Nike to the Dutch National Team after we lost the final against Spain. The spot was aired on national television right after the final whistle and was narrated by Ruud van Nistelrooy (a famous Dutch striker that didn’t made the team).
Due the online success of the viral
(300.000 views in the first week),
Nike aired the viral as a one off
TVC during the World Cup.