Sinterklaas: a Dutch tradition, comparable with Santa Claus, is an important sales period for many brands. In the spirit of this holiday, Media Markt, a well-known electronics chain in Holland, wanted to present its range of products in a fun and relevant way.
During this time of the year many people in Holland visit rhyming websites to help them create short rhymes, which they present alongside their gifts. When a visitor typed in a word, a matching rhyming word appeared in red, corresponding to a banner featuring a specific Media Markt product. The banners were linked to the products in Media Markt’s web shop, enabling the customer to make a direct purchase and immediately include their present in a nice rhyme.
In 47.769 of the cases, a banner with
a specific product was displayed.
The Click-through rate was 1,42%