Jeena van der Heul | Media Markt – Rhyme Take Over
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CLIENT: MEDIA MARKT
TYPE OF WORK: SMART USE OF MEDIA
INDUSTRY: ELECTRONICS

Challenge

Sinterklaas: a Dutch tradition, comparable with Santa Claus, is an important sales period for many brands. In the spirit of this holiday, Media Markt, a well-known electronics chain in Holland, wanted to present its range of products in a fun and relevant way.

Idea

During this time of the year many people in Holland visit rhyming websites to help them create short rhymes, which they present alongside their gifts. When a visitor typed in a word, a matching rhyming word appeared in red, corresponding to a banner featuring a specific Media Markt product. The banners were linked to the products in Media Markt’s web shop, enabling the customer to make a direct purchase and immediately include their present in a nice rhyme.

RESULTS

In 47.769 of the cases, a banner with
a specific product was displayed.
The Click-through rate was 1,42%