Every year Sinterklaas, the Dutch version of Santa Claus, visits Holland by boat. Children receive chocolate letters, get small presents and everyone writes Sinterklaas-poems for each other. Jamin, the oldest candy store in the Netherlands, is very well known but slightly out of touch with the youth of today. So they wanted to reconnect with their target audience in a fun and simple way.
We gave everyone the chance to write a delicious ChocoTweet; a Sinterklaas poem containing up to 140 characters. Online we created a website with a special chocolate letter font typewriter with which you could write your ChocoTweet and share it with friends and followers. The most popular ChocoTweets were rewarded with their poem in real, tasty chocolate letters.