Jeena van der Heul | eBay – Where’s your active wear
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CLIENT: EBAY
TYPE OF WORK: SOCIAL
INDUSTRY: E-COMMERCE

Challenge

eBay is perceived as a second-hand marketplace, when in reality 89% of products purchased on eBay are brand new. We needed to raise awareness of this issue while promoting a new range of Activewear that targeted women between the ages of 18-40.

 

Idea

So for this idea instead of using a model, we used a real person who our target audience could relate to – Celeste Barber, a social influencer who is known for her recreations and parodies of iconic celebrity Instagram accounts, while empowering real women to feel comfortable in their own skin. With our help, Celeste comedically spoofed the Queen B – Beyonce – who herself launched an Activewear brand (Ivy Park) just months before.

Case study

Celeste Barber – Spoof Video

Celeste Barber – Social Influencer

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