Promote the Audi range with the 2.0% p.a. comparison rate offer.
Everyone can relate to the feeling of unrequited desire. This theme was the premise for the heart of the TVC, which we told from the perspective of a man who longs to drive his own Audi.
The campaign promoted Audi’s 2.0% comparable rate finance offer and introduced the tagline ‘Today is your day’ – the day that Audi passionates have always waited for.
The campaign represented an evolution for Audi Australia as its sales message was driven by a human insight, while the 2.0% per annum comparison rate was the catalyst that would help people to realise their Audi dream.
The good people of South Australia are crazy about their Farmers Union Iced Coffee, but they just didn’t fit in their Audi’s round cupholders.
We ‘thought outside of the circle’ and created the world’s first “square cupholder” made especially for the Adelaide market.
This April Fools’ Day ruse started as a simple print ad then evolved into a ‘viral’ video with over 488,000 views on Facebook, with 1,500 shares and 3.5k likes.