Jeena van der Heul | Audi
1620
page-template,page-template-full_width,page-template-full_width-php,page,page-id-1620,page-child,parent-pageid-50,,qode-title-hidden,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive
CLIENT: AUDI
TYPE OF WORK: TVC
INDUSTRY: AUTOMOTIVE

Challenge

Promote the Audi range with the 2.0% p.a. comparison rate offer.

Idea

Everyone can relate to the feeling of unrequited desire. This theme was the premise for the heart of the TVC, which we told from the perspective of a man who longs to drive his own Audi.

The campaign promoted Audi’s 2.0% comparable rate finance offer and introduced the tagline ‘Today is your day’ – the day that Audi passionates have always waited for.

The campaign represented an evolution for Audi Australia as its sales message was driven by a human insight, while the 2.0% per annum comparison rate was the catalyst that would help people to realise their Audi dream.

Audi

April Fools

Challenge

The good people of South Australia are crazy about their Farmers Union Iced Coffee, but they just didn’t fit in their Audi’s round cupholders.

Idea

We ‘thought outside of the circle’ and created the world’s first “square cupholder” made especially for the Adelaide market.

Print

Results

This April Fools’ Day ruse started as a simple print ad then evolved into a ‘viral’ video with over 488,000 views on Facebook, with 1,500 shares and 3.5k likes.

PREVIOUS

HARLEY – DAVIDSON  – WHERE WILL THE ROAD TAKE YOU?

NEXT

EBAY – WHERE’S YOUR ACTIVE WEAR?