Jeena van der Heul | Adidas – What The Fast
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CLIENT: ADIDAS
TYPE OF WORK: FILM / ONLINE
INDUSTRY: SPORTS

Challenge

Adidas asked us to introduce the AdiZero to streetwise youngsters.
The AdiZero is the sports industry’s lightest footwear that makes you super fast.

Idea

We created the Motherfasters, a league of its own, representing the world fastest athletes. The Motherfasters created their own mantras of fast. We created digital films for Adidas’ superstar athletes Lionel Messi and Derrick Rose, in which they showcased their new meaning of fast.

MESSI

WHAT THE FAST

Any excuse for Messi is good enough to demonstrate his unbelieveable football skills.
Especially when this Motherfaster can show his new signature boots, the AdiZero F50:
a super lightweight shoe that makes him the absolute king of fast, leaving the competiton far behind.
Even sports commentators find it hard to describe this phenomenon.

D. ROSE

GO FAST YOURSELF

Derrick Rose balances his new AdiZero Rose 1.5 on his favorite fingertip. Viewer discretion is advised.

At least the Motherfasters warned you.